Feathertree Arts' Digital Theatre will change storytelling, entertainment, and social media for the better, forever, for everyone. 

photo of charles dickens, swapping with the text "Charles Dickens’ stories always included moral lessons for social good, and he was the first to popularise the printing press for serialised fiction."
picture of jerome bruner, swapping with text "Cognitive Psychologist Jerome Bruner identified that we are 22 times more likely to make changes when our learning is wrapped in a story."
Picture of orson welles standing at a radio mic, swapping with text "Orson Welles turned radio on its head and spun a storm into reality with his original performance of H.G. Wells’ War of the Worlds."

At Feathertree Arts we're cooking up our own mix! 

Cutting theatre, graphic novels, and movies with artificial reality, social media, and top-notch accessibility standards, to create a ground-breaking blend of social storytelling.  

You'll be able to interact with each other in fantastical fictional real-time worlds, chat with relatable characters, and explore themes like diversity and mental health - boosting connection, empathy and well-being for everyone in the audience.

And with innovative new formats, easy-to-use production tools, and simple collaboration and distribution options, we'll also be opening up the floor to a variety of creative voices worldwide. 

Let the storytelling magic begin!

A timeline graphic with the following info: "2022  An idea was born and put to the test, with a trial run of our social entertainment format. 2023 We reviewed findings of the trial, redesigned the format and story approach, held discussions with seven potential technology partners, incorporated Feathertree Arts, planned our funding approach, communications, and projects, and started building a creative network. 2024 We started (pre-)production on our main projects, began to build our social media presence, created a delivery plan and budget, identified prototype design requirements, and established a collaboration with a Digital Interactive Storytelling expert from Bournemouth University. Present And now we're ready to go. Focussed on the thrilling phase of hunting down grants, waiting for application outcomes, and gearing up for other funding adventures!

People want this.

People need this.

Social media is a terrible place for our mental health. 22% of teens (Pew Research Centre, November 2022), 42% of young adults (JAMA; July, 2023), and 30% of adults (eMarketer, April 2023) say social media has a negative effect on their mental health. 25% of the UK population (17,000,000 people) have poor mental health as a result of social media (325 million globally). In the second quarter of 2023, Facebook alone acted on 7.9 million pieces of bullying and harassment (Meta Platforms, September 2023). Removing the negative aspects of social media will improve the mental health of 32% of users. (YouGov, February 2023). Poor mental health costs the world economy approximately $2.5 trillion per year (UK Government, No Health without Mental Health & The Lancet, November 2020).

The entertainment industry is struggling with diversity and stability. A 2020 study by the USC Annenberg Inclusion Initiative found that women comprised only 35% of lead film characters and 31% of directors. A 2022 report by the Ruderman Family Foundation revealed that 97% of film and television writers rooms are predominantly white, and 84% are predominantly male. The Creative Diversity Network report (2023) highlights that Black, Asian, and minority ethnic (BAME) actors accounted for only 14.8% of leading roles in UK television dramas in 2022. And a 2023 report by the National Endowment for the Arts revealed that the unemployment rate for artists was 9.3% compared to the national average of 3.7%